HAIR HEALTH IS DIRECTLY RELATED TO A HEALTHY SCALP AND HAIR FOLLICLES
Skin care does not stop at the hair line. Just as skin needs to be cleansed, exfoliated, nourished and protected from environmental damage, so does the scalp.
The scalp contains hair follicles. The follicle's main function is to grow hair. Follicles sit on the outermost layer of your scalp.
When the scalp is irritated, malnourished, contains product build-up, or has clogged follicles scalp health and hair growth is affected.
A Compromised Scalp
According to new Pinterest data, “scalp massage technique” and “clean scalp” searches are both up 55%, while “scalp treatment for dry scalp” searches are up 70%. Meanwhile, “natural hair mask for growth” searches have jumped 80%, per the platform.
These signals point to ongoing interest in hair health, benefitting ongoing skinification, clinical results and a wide array of product formats.